HC Jokerit – Helsinki

Jokerit is a hockey club founded in Helsinki in 1967. Their representative team is currently playing in KHL.

Before joining KHL, Jokerit played in the Finnish Championship series. Jokerit consists of two separate organizations: Jokerit Hockey Club Ltd operating in the background of the representative team and the association of Helsinki Jokerit that is responsible for the operation of junior teams that still play in the Finnish series.

For Jokerit, I was involved in planning and designing a special “From father to son” -campaign – the core idea being expressing the team loyalty inherited from generation to another. The campaign was strongly presented in different medias, for example in Helsingin Sanomat and Aftonbladet to name a few.