Saariston Marjatila

Saariston Marjatila is a Finnish strawberry farm specialized in cleaner strawberry production. It is located in Sauvo, at the heart of Finnish archipelago. Their strawberries are grown in tunnels, without using any pesticides or mold prevention chemicals. Their strawberries are sold in supermarkets across Finland and have become very popular. Recently, the product family was extended to other seasonal products: peas, new potatoes and chanterelles.

The starting point for our project was to create them a visual identity expressing the traditions of archipelago and the marine ambiance. The color scheme was selected as blue and white, to emphasize the Finnish origin and the typical colors of archipelago.

Project included many kinds of brand materials: packages for cartons and sales lots, signs for their facilities, staff clothing, visual brand elements and advertisements.