Green taste

Green Taste Ltd is a Finnish company operating in the grocery industry, having a wide range of well-known brands. When the nut and dry fruit product family carrying its name needed a brand renewal, the goal was to create a fresh and stylish new logo along with the whole visual identity – to present nuts in a visually interesting way without pointing them out too excessively.

The end result was a timeless entity where the color scheme, typography and artwork blended in together in a harmonious manner. The new visual look and feel was also utilized in all brand materials: at exhibition stands, in product packages, ads and point-of-sale materials.